TikTok Doc’s

How often do you see your doctor? Once a year, maybe?

How often do you watch health influencers? For millions, it's daily. Guess who’s influencing their habits more? Hint: it's in their name...

More than two-thirds of Gen Z and Millennials (🙋🏼‍♂️) now get health advice from Instagram and TikTok influencers like:

• Jessie Inchauspé (The Glucose Goddess)

• Andrew Huberman ("Father Andrew")

• Bryan Johnson (Don't Die)

• Rhonda Patrick

• Gabrielle Lyon

• Mark Hyman

• Peter Attia

(The above list has 20.8M followers on just instagram)

The next big wave of influencers won't just be hot models or teens dancing on TikTok. They're people showing you how to take control of your health.

(thank you father Andrew for still keeping it real)

Back when I was an engineer at Dexcom (2022), I was talking to a coworker about how CGMs were going to change a lot. I had just found Levels Health—a company helping people without diabetes get access to continuous glucose monitors.

She asked if I had read The Glucose Revolution by Jessie Inchauspé. She pulled it off her desk and handed it to me. I finished it in a week (that is fast for me). Jessie wrote about simple tricks to keep blood sugar steady. At that point, I had Type 1 Diabetes for +10 years, and I just learned things my doctor never told me, like how you can manipulate your glucose spike by:

• Drinking 1 Tbsp of apple cider vinegar + water before eating

• Eating foods in a certain order in a meal

• Taking a 10-minute walk after you eat

That was my first taste of this big shift in health. Jessie got a CGM, shared her findings on Instagram while working at 23andMe (why are we always PMs first?), and people followed. She backed up her tips with research, and guess what? People lost weight, had more energy, cleared their acne, and stopped craving junk food (Jessie - keep up the great content).

Fast forward to now, these health influencers are everywhere. They run science experiments on themselves and share the results where we all spend time—TikTok, Instagram, LinkedIn, and Twitter (not calling it X). Sure, some influencers are louder than others, but they’re making science easy to understand.

impaulsiveshow

924K followers

View more on Instagram

Here’s the tricky part. Social media rewards daily content. Influencers have to post something new every day. At some point, they either run out of valuable insights or start posting lower-quality stuff. I think most of them mean well, but the system pushes them to keep posting no matter what.

Still, you can’t argue with results. People listen to them, follow their advice, and see real changes.

Here’s where it gets fun…

We’re seeing health influencers do what other influencers have done for years: build an audience, create a community, and launch a product for their audience

People trust these figures so much they buy entire health “stacks” from them:

• Jessie Inchauspé → Anti-Spike Formula

• Mark Hyman → Function Health

• Bryan Johnson → Blueprint

• Casey Means → Levels

They aren’t always the founders, but they are the face and jet-fuel behind the marketing machine for these companies’ distribution. That’s where this is heading. Right now, the biggest names are leading the charge, but I think smaller influencers (with even tens of thousands of followers) will start doing the same.

Because health is personal. These influencers are building solutions for specific health problems and communities.

I’ve been in the U.S. healthcare system my whole life. I get why people don’t trust it. Most doctors mean well, but the system? Not so much. (Cough, big pharma and big food 🤨)

Right now, we’re watching a big shift happen in front of us. Instead of trusting big companies, people are turning to individuals who actually *help* them. These influencers are becoming the new media channels for science and self-experimentation. I remember when Dexcom sold more sensors from a Nick Jonas super bowl commercial than they were able to from pumping millions into marketing campaigns. Turns out, a kid from the disney channel wearing a CGM beats any email campaign.

@nickjonas

WOW… 😎 the all-new @dexcom G7 is available tomorrow in the US for people with all types of diabetes. #Sponsored #DexcomMagicMoment #Diabet... See more

People will vote with their wallets for the most trustworthy voices in health. Companies are already catching on—just like Function did for Mark Hyman and Levels did for Casey Means. It won’t stop there.

🥁 Drumroll….

I would like to enter the arena (sort of). That is one of the biggest reasons why I had to leave Dexcom. I couldn’t talk about what I was most passionate about (health and wellness), while I was still at a health company. I’ll save that rant for a different day…

Still love ya Dexcom 😘

What excites me the most is sharing what I know about metabolic health. I don’t need millions of followers, but after talking to friends about how little most people understand their bodies, I see a huge opportunity to build my own voice and reputation in this space. Not to be famous—but to help.

The three things I care about most? Health, business, and real connections. I don’t know exactly where that will take me in business or life, but I do know this: I want to be a louder voice in this space. Whether that means doing public talks, sharing insights on glucose and metabolic health, or building something new—this is just the beginning. (I feel like a DJ recording a promo video for their newest track release right now)

If anyone reading this wants to record a talk with me about the state of metabolic health, CGMs, and where I see this industry going. Hit my line 📬

The next couple of years in health and business are going to be real exciting. I can’t wait to be a part of it 🕺🏼

You’re Awesome,

Jared

One more thing...  who are the up-and-coming health influencers in the space I should be watching? Reply here and let me know.

Let’s talk.

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