Decide and Commit

The worst decision is no decision.

I needed to keep reminding myself of that as the last two weeks I have flip flopped on how I wanted to host my next party.

Today - you’re going to get a peek inside the next party I am going to do up here in SF.

My Next Party

If you know me, you know I love doing cold plunges. I’ve been going to the Marina Plunge Club for almost 5 months since I merged mine into theirs.

But, I had a problem. To keep a long story short, I’m not going to be as involved with that from a leadership perspective moving forward. I might go here and there, but the guys who started it want to take it in a different direction, without me.

Hearing that really sucked. I poured a ton of energy and enthusiasm into that community. It felt like helped build it. Especially since I helped grow it from 70 members to over 230. To be clear I’m not taking all the credit. I was becoming known as the cold plunge guy, a leader of that group, I was building a reputation in a new city.

The day before I found out I was getting booted. I committed to hosting a 50 person plunge party at this new venue called Alchemy Springs. It’s a beautiful new bath house in San Francisco with a 40 person sauna. I wanted to throw a cold plunge party with community plunges full of ice. WAY colder than the bay. That’s 59 deg right now.

Then, I got the news the next day that I was out. I went back and forth for 5 days. Should I still do this? How can I get people to come to an event like this if I lost the reputation of a cold plunge club? Should I drop $2k on a cold plunge tub if I’m not sure if I’ll be doing this again now? The cost of the venue is going to be $2k, how am I going to convince 50 people to pay $50 and then find a way to fund this plunge as well. The math didn’t math.

Oh, and how the hell am I supposed to get 1000 lbs of ice. Yes. 1000 lbs, not a type-o.

All valid questions. I freaked out a little.

Once I calmed down, I listed out each question and tried my best to figure it out. I tried to get the best answers to each question so I could make decision.

I was still going to do this. No matter what. I love community events, and I love cold plunges. They question was how.

What I have realized over the past year of thinking through dozens of business ideas and community events was: I need to pick something and commit to it. If you get stuck in thinking mode for too long, you end up spinning your wheels and losing momentum.

So I asked myself. What’s the minimum viable solution I can provide to show that

• This works

• People want it

• People will pay for it

I laid out my plan and I’ve got the best information I have at this time. Now it’s time to rock and roll.

I’m introducing my next party: Jared’s Plunge party. With 3-6 person plunges, a massive 40 person sauna, coffee, and some dope wellness brands being shared with my friends.

Here is the sign-up link for my San Francisco friends.

We’ll see how this goes. Regardless, I’ll likely learn a shit ton along the way, and make some new friends doing it.

That’s what it’s really all about.

Let’s dance baby!

Love Ya,

Jared

I Dig So You Don’t Have To

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