Crashout

Once I got Gen-Z interns working under me, I start to learn a couple phrases or two that stuck. My favorite as of late: crash out.

Why has it come up so frequently? Well its becoming all too relatable.

I think it’s somewhat par for the course right now. Trying to figure things out as I go. When things aren’t necessarily showing that they “work” I start to doubt what I committed to doing.

I’ve found the best way to handle that is to ask myself these two questions:

1. Ask myself - is this real, or a made up problem?

2. Why am I feeling this way and is this in my control?

Most of these “freak outs” come from stressing about things that aren’t real.

For example: this week I asked myself why the heck am I spending 3 hours on TikTok each day for “research.” I then proceeded to ask myself if I am even doing the right thing right now and re-evaluated the last 6 weeks of work.

But then I reminded myself the reasons why I believe I can do this. And I asked myself: am I really running into a problem or do I just feel silly and want to give up.

It was the latter.

I gave myself a goal of getting out 100 posts (tests) until I decided if an idea was good or not. l only have 20 up right now.

It’s really easy to second guess myself and get in my head, so the best thing I can do is come back to asking myself those two questions and decide if really should stop or am I just telling myself a silly story that isn’t true.

The beginning is always the hardest part because I have no certainty that what I’m doing will work. The two things that are certain though are it wont get any easier and that I am going to find a way to keep pushing forward no matter what happens.

So if you had a crash out just know: no one has their shit together, and it happens to the best of us.

Love Ya,

Jared

P.S. - I took some time off the grid this weekend and hit mammoth lakes in the summer. Did the thousand island lake hike and couldn’t recommend it enough. Didn’t want to think I was just going to send you a sob story this week. Life is great when I can make time to do things like this 👇🏻

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Things Worth Clicking

A few gems I found on the internet this week - no digging required

• Facebook is apparently paying out a shit-ton right now to creators to post low level content. 👀

• Catherine Goetze aka CatGPT. Plugging her page right now because i’m deconstructing the hell out of hit for content strategy and messaging. She does incredibly well on the Audience —> Trust —> Community —> Product strategy

• John Oliver from last week tonight sharing a counter perspective to MAHA. I’m generally a fan of things being shaken up in the healthcare system from this movement, but it’s also healthy to debate how that’s being done.

I Dig So You Don’t Have To

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